A safe alternative from wall to wall

(Published in Fredericton Homes magazine, Fall 2011)A new environmentally-friendly paint comes in 496 different colours, and all of them are green.C2 LoVo is a non-toxic paint with lower levels of volatile organic compound (VOC) emissions than regular paint. For years, manufacturers have put chemicals in paint to control thickness, flow and drying time. Because paint is liquid, certain environmental factors affect its vapour pressure, causing some chemicals in the paint to evaporate from walls and be emitted back into the air.“People want to find environmentally-friendly alternatives,” said Peter Billings, owner and general manager of ProCraft Industrial Ltd. on Prospect Street in Fredericton. “But it’s really about the health and safety of your family and the peace of mind that comes in feeling comfortable in your home.”According to Compliance Solutions Canada, VOC emissions from regular interior house paint can cause eye, nose and throat irritation, headaches, nausea, and could cause damage to the liver, kidneys and central nervous system.

Last year, the federal government enacted regulations establishing industry standards to control VOC emissions. Low-emission paints must have a concentration of no more than 50 grams of these potentially harmful chemicals per litre of paint.

But with its LoVo line, C2 offers paint with an even lower concentration of 25-40 grams per litre, making it safer than even the regulated standards.

Billings says C2 LoVo’s environmentally-friendly paint is an example of an on-going green revolution in home renovation.

“People can be given the choice of an environmentally-friendly alternative that’s better for their family and safe for the environment, but the product still has to deliver,” Billings said. “It still has to provide quality. With paint, that means still being versatile, with maximum coverage and durability and with a full range of colour selection. The C2 LoVo line delivers on both fronts, and I think that’s why it’s such a popular product.”

ProCraft is the only dealer in Atlantic Canada that carries C2 LoVo paint.

%d bloggers like this: